Mark Cuban: The Future of NBA Ownership Lies in Real Estate

Maverick Owner Bets on the Importance of Physical Assets in a Digital World

Dallas, TX

Mark Cuban, the outspoken co-founder of 2929 Entertainment and owner of the Dallas Mavericks, believes that the future of NBA ownership will revolve around real estate. In an exclusive interview with Forbes, Cuban explained his reasoning, citing the increasing importance of physical assets in a world that is rapidly becoming more digital.

"The NBA is a global brand, and its teams are becoming more and more valuable," Cuban said. "But as the league grows, so does the competition for fans and revenue. In order to stay ahead of the curve, teams need to find new ways to generate revenue, and one of the best ways to do that is through real estate."

Cuban pointed to the Dallas Mavericks' new home arena, the American Airlines Center, as an example of how real estate can be used to generate revenue. The arena is a state-of-the-art facility that hosts a variety of events, including concerts, conventions, and trade shows. This has helped the Mavericks to increase their revenue streams and become one of the most profitable teams in the NBA.

"The American Airlines Center is a great example of how real estate can be used to generate revenue for an NBA team," Cuban said. "But it's not just about building new arenas. Teams also need to be investing in real estate in their communities. This can help them to create a sense of place and build a loyal fan base.